GROUP PROJECT Choose a business. Within your assignment groups, analyze the bus

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GROUP PROJECT
Choose a business. Within your assignment groups, analyze the business. The purpose of the project is to apply the concepts and tools learned in class to a business situation of your choosing. Through the project you will practice oral, written and presentation skills as well as demonstrated knowledge of core services marketing and management concepts.
Project Outline
The outline of the project is as follows:
1.Cover Page (1 pt)
2.Introduction (2 pts)
3. Segmentation (3 pts)
4. Targeting (2 pts)
5. Positioning (3 pts)
6. Marketing Mix (6 pts)
7. Findings and Conclusion (2 pts)
8. References (1 pt)
Cover Page:
Dar Al Uloom University
College of Business
MKT1211– Principles of Marketing
Project Title
Group Members (Names and students ID)

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